Funny. 

I have been doing something without knowing I was doing it. 

I did not know it had a name. 

That I was doing a ‘TJ’ variation of it. 

The DERAILLEUR way. 

Haha, but not the professional athlete component. 

I have been making every ride my ‘Tunnel Walk.’ 

It is the underlining theme of DERAILLEUR AESTHETIC. 

Actually, it is not the underlying theme, it is the theme. 

It is what DERAILLEUR AESTHETIC is all about. 

…And it has a name. 

You may not know the expression ‘Tunnel Walk’, but you do. 

Designers are dressing professional athletes as they enter the stadium to play their sport. 

‘The Tunnel Walk.’ 

As they get off the team bus. 

As they get off the team plane. 

As they walk to the courts. 

As they walk to the hills. 

It is a brilliant idea. 

One of those ideas that you say to yourself, ‘Why has this not been done since the beginning?’ 

A perfect example of the growing intersection between sports and fashion. 

It is what THE DERAILLEUR AESTHETIC is all about. 

The pre-game arrival, once just a routine moment, has become a runway for athletes to showcase their style and personality. 

Designers are turning athletes into walking billboards for their brands. 

I think there are a few reasons why this is taking off. 

Many athletes are becoming known beyond their sport, and their personal style plays a key role in their brand. 

And designers get a ‘new’ and diverse audience. 

Instagram makes these arrival moments a ‘thing.’  

It makes so much sense, eh? 

Sports uniforms are identical on the field, but pre-game fashion allows their individuality to shine. 

It is a chance for athletes to express themselves and ‘tell their story’ through their wardrobe. 

…Ahem, DERAILLEUR. 

What was once a simple stroll into the stadium has become a highly curated event. 

Funny… 

My rides are my ‘Tunnel Walk.

‘Make Every Ride Your Tunnel Walk’

Insert runway emoji here. 

‘Dress Confidently. Ride Boldly. Ride YOU.’