Funny.
This post has a similar beginning to #71 FOUND.
How people can turn a personal Moodboard into a successful lifetime, enriching, fulfilling creative career.
It is a great example of if you love doing something, keep at it.
JJJOUND started this way.
So did HIDDEN NY.
The thing that makes these two different is that HIDDEN NY remains ‘HIDDEN.’
Even the site.
It is ingenious.
His fashion is blurred out.
You have to hover over it to make it clear.
Okay, I am getting ahead of myself.
A little history.
It is kind of cool.
It is kind of ingenious.
He stays hidden.
Nobody knows his name.
He is 24.
Born and raised in England.
He now lives in New York.
Everything I read about him refers to him as ‘The man.’
‘Meet the man behind…’
That kind of thing.
He has never identified who he is.
Never showed his face.
Oh my gosh, what a cool way to live.
Kind of like Banksy.
He could be your neighbour.
He has become Streetwear’s Moodboard.
His relationship with Drake?
If he sees anything that Drake should wear, ‘send it through.’
He went to school in London and studied Menswear Design.
He used his Moodboard to show his clients where he drew his inspiration.
It soon grew to what it is today.
2.6M Followers.
He wants it to be approachable.
https://www.instagram.com/hidden.ny/
https://www.instagram.com/hidden.ppf/
Okay, at this point in, I will leave it here.
There are some great articles to read if you want to dive in deeper.
So, he gradually let go of the ‘personal shopping’ thing and moved out on his own.
To design on his own.
I mean, he demonstrated visually that he had insane taste.
He started with socks.
Yes, socks.
Released.
Sold out in seconds.
Seconds.
Socks.
He has branched out now.
Beautifully.
Different shades of green, cream, and brown.
Kept it at a minimum
But that is good.
I like that.
I think it is better to choose from less, than more.
I am enamoured with the fact that things are blurred out.
Hidden.
That you have to hover over each item to make it appear.
Hey, be sure to click on ARCHIVE.
Once in there, you will be ‘clicking’ for at least an hour.
It is a fun ride he takes you on with every click.
It is fun.
It is approachable.
It is well done.
…And it is HIDDEN.NY
Whether you buy something or simply start to follow his Instagram, I am sure I have added something nice to your day x day.
Thanks
Oh, one important footnote.
When the site is LIVE, you will have access.
When it is not, it is CLOSED, and you need a password.
It is only open for the few days around a ‘Drop.’
…It is HIDDEN after all.
‘HIDDEN’
Insert blindfolded emoji here.
‘Wear it OUT’