I was watching something the other day. 

It was a panel of people. 

One of the gentlemen casually said, ‘Well, you know, repetition is reputation.’ 

It struck me. 

It was powerful little phrase. 

I really thought about it. 

Like really thought about it. 

The word ‘Repetition’ in particular. 

I have issues with the word. 

Completely personal issues. 

I am an extremely repetitive person. 

I do things over and over. 

I eat things over and over. 

I pretty well do everything over and over. 

I am kind of hard on myself with it. 

But the ‘issues’ I have, and the ‘kind of hard on myself’ I have with it, I am slowly letting go of. 

Why am I hard on myself for something that really works for me? 

Haha, okay, I will leave it at that. 

I was talking to you as much as I was talking to myself there. 

Thanks for letting me do that. 

I think about DERAILLEUR. 

Where I take from, where I draw from. 

Where I want it to go. 

How what I write and what I do consistently and repetitively shapes and defines my identity aka DERAILLEUR’s identity. 

How I would like it over time to become my signature. 

My reputation. 

That every time I push the idea that cycling and style are about expression, not just performance, I hope I am reinforcing what DERAILLEUR stands for. 

That every time I write about breaking from the pack, choosing individuality over uniformity, or wearing something that empowers you, I am cementing DERAILLEUR’S reputation. 

It’s the rhythm of my rides. 

The way I find my cadence, my flow. 

‘REPITITION IS REPUTATION’ 

Insert Psychiatrist couch emoji here. 

‘Dress Confidently. Ride boldly, Ride YOU.’ 

*Thom Browne