Derailleur is a personal way of cycling.

One that lets you be yourself.

One that gives you the freedom to be yourself.

There is one form of freedom I want to spend some serious time on. 

STYLE

I have been waiting for the right time to introduce it. 

I wanted DERAILLEUR to get to a certain point. 

It has. 

The time is now. 

Style plays a big role in Derailleur. 

I want it to play an equal role. 

I am weaving style into the fabric of Derailleur. 

DERAILLEUR AESTHETIC. 

Honouring individuality on two wheels. 

It is 2024. 

Things have changed. 

‘The Kit’ has not. 

It is stuck. 

It is time to get it unstuck. 

…And I have been doing just that. 

I discovered something. 

I want to share it. 

I am living it. 

I am wearing it. 

I dress in a style that transfers beautifully to cycling.

I stopped listening to what ‘they’ say you can and cannot wear.

You can wear whatever you want to wear.

If you dress confidently, you ride confidently.

You will like this ride. 

I will take you on many. 

I am going to introduce you to designers and styles from around the world. 

Reviews, launches, introductions, collaborations, niche designers, and beautiful sites. 

It started for me a few years ago, I hope it starts for you today.

Ride you.

Away we go.

Thanks.

‘Derailleur Aesthetic, let your style tell your story.’ 

Insert opening curtain emoji here. 

‘Dress Confidently. Ride Boldly. Ride YOU.’